Can Clorox go Green thanks to Burt's Bees?
Clorox purchase Burt's Bees for upwards of $900 million and plans to take the brand into Wal-Mart and other large nationwide grocery retailers. Clorox plans to turn Burt’s Bees into a mainstream American brand sold in big-box stores like Wal-Mart. Along the way, Clorox executives say, they plan to learn from unusual business practices at Burt’s Bees — many centered on environmental sustainability. Clorox, the company promises, is going green. Believe it or not?
rylan
submitted 319 Days Ago, www.nytimes.com,
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by Laura on 01/07/08 (0 of 0 people found this comment informative)
"Burt’s Bees not only prioritizes the natural origin of its ingredients but also emphasizes animal rights, responsible trade, employee benefits and the environment." Go Burt's!
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