"green" ads can be misleading, regulations hard to enforce

Many products are advertised and promoted as beneficial or not harmful to the environment, but on close scrutiny, the claims are not well founded.

Goodstuff submitted 295 Days Ago, online.wsj.com, 0 of 0 people found this post informative
Tags: green, advertising, Advertising Standards Authority, (More) | Add Tags

Share | Was this post informative to you?

Comments

by madhvi on 01/30/08 (0 of 0 people found this comment informative)

http://online.wsj.com/public/us i couldn't link through your link, i think this is the right link; however, i couldn't find the article.

Reply to this comment | Was this comment informative to you?

by clairity on 03/23/08 (0 of 0 people found this comment informative)

I was able to view the article, and I thought it brings up a really great issue about the persuasive power of the "Green" label, and how misleadingly it can be used. Can't wait until we have a user-ranked consumer reports site on Giveback so that I can ask my community which products I can trust! :-)

Reply to this comment | Was this comment informative to you?