Can Clorox go Green thanks to Burt's Bees?

Clorox purchase Burt's Bees for upwards of $900 million and plans to take the brand into Wal-Mart and other large nationwide grocery retailers. Clorox plans to turn Burt’s Bees into a mainstream American brand sold in big-box stores like Wal-Mart. Along the way, Clorox executives say, they plan to learn from unusual business practices at Burt’s Bees — many centered on environmental sustainability. Clorox, the company promises, is going green. Believe it or not?

rylan submitted 365 Days Ago, www.nytimes.com, 1 of 1 people found this post informative
Tags: green, business, retail, (More) | Add Tags

Share | Was this post informative to you?

People who are interested in this subject

These people have chosen personal tags that match the tags associated to this link. Add these tags to your profile, too!