The Farmer's Market Effect: A Concrete Way to Make a Real Difference

Vouchers that permit low-income women to shop at a local farmers’ market increase fruit and vegetable consumption in poor families, a new study shows. After six months, women who shopped at the farmers’ markets were eating about three additional servings of fruits and vegetables a day, compared to the control group. Supermarket shoppers consumed 1.5 extra servings. Some women told the researchers that the produce sold at markets seemed to be fresher and of higher quality than supermarket offerings. Many shoppers also said they enjoyed the pleasant community experience and the chance to interact directly with growers, the authors noted. Let's create policy to encourage poor families to shop at Farmer's Markets!

rylan submitted 354 Days Ago, well.blogs.nytimes.com, 1 of 1 people found this post informative
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